On December 3, 2013 Adidas announces its partnership with Kanye West. This date can be called the birth of the Yeezy brand. The sneaker community freezes in anticipation of the details of the high-profile collaboration. On October 29, 2014, Yeezy Season 1 is unveiled in New York, where Adidas and Kanye West showcase their full collection of apparel, footwear and accessories for the first time. The Yeezy sneakers were also shown there for the first time – models 350 and 750, affirms Adidas.
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