Who designed the Adidas logo

In the minds of millions of customers, Adidas is closely associated with three stripes. Not surprising, because the company has remained true to its visual symbol since 1949. In the first Adidas logo, there was a spiked sneaker hung between two long ends of the letter ‘d’.
However, it turned out that the same icon was already worn by Karhu Sports, a major shoe brand. To resolve the dispute, Adolf Dassler, the founder of Adidas, bought the brand for an amount equivalent to 1,600 euros and two bottles of whiskey.
In the early 1970s, the logo had three parallel stripes. As a result of the 1971 rebranding campaign, the company introduced a cloverleaf emblem. In 1991, the public saw a new version of the logo: three slanted stripes that resemble a mountain. The logo as we know it today was designed in the early 2000s and represents a circle crossed by three curved lines.

truffa inps Adidas

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