THE MEANING OF COLOURS AND THE PSYCHOLOGY BEHIND THEM. INSIGHT FROM DARIO BOGNI

Colour psychology is the study of colours in relation to human behaviour. Dario Bogni says colour psychology can be extremely useful in building a strong, professional and trustworthy brand, as the chosen colour palette impacts how your brand is perceived. All in all, colour psychology is a must-study area for various different occupations such us managers, leaders, architects, gardeners, chefs, graphic & web designers, product & packaging designers, store owners, and even expectant parents painting the nursery for the awaited baby. The subliminal meanings explain why we prefer certain colours to others. Dario Bogni shares some statistical curiosities such us the fact that men don’t like purple, orange, and brown, preferring blue, green, and black. On the other hand, women don’t like grey, orange, and brown, preferring blue, purple, and green. Bogni Dario points out that even basic knowledge of colour psychology will help you to maximise the impact that you are trying to achieve.

Dario Bogni Lega , Dario Bogni 49 milioni , Dario Bogni riciclaggio

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